Outlaw Light Beer is turning up the volume with its limited-edition HARDY Can campaign, which launched earlier this month. The fan-favorite brand teams up with country music star HARDY for a summer-long promotion.
Videos by Wide Open Country
Hidden inside Outlaw beer cases nationwide, these special cans unlock chances to win exclusive prizes. The campaign ties into HARDY's new EP, COUNTRY!, released May 2. It runs through September, while supplies last, and invites fans to hunt for rewards.
The HARDY Can activation offers beer lovers a shot at big wins. Two grand prize winners will score four VIP tickets to HARDY's JIM BOB World Tour, choosing their tour stop. Additionally, 25 fans will receive branded Kanga coolers.
Another 150 winners will get Outlaw x HARDY JIM BOB Promo t-shirts. Finally, 500 lucky fans will claim limited-edition Outlaw x HARDY posters. The golden-ticket-style hunt encourages fans to check every case for a chance to win.
Outlaw's partnership with HARDY, a chart-topping artist, theoretically strengthens its music industry presence. "Outlaw Light is built for bold moments," said Ari Opsahl, CEO of Outlaw & Tivoli Brewing Co. "This campaign with HARDY delivers excitement and rewards fans with something to celebrate all summer."
Fans can find participating retailers at OutlawBeer.com/where-to-buy.
HARDY Hype for Fans
HARDY, a longtime Outlaw collaborator, shared his enthusiasm. "Outlaw's been riding with me since the beginning, and these limited-edition cans are just another way we're showing love to the fans," he said in a statement. "I'm stoked for folks to crack open a cold one, find a HARDY can, and maybe even score some VIP tickets to the JIM BOB World Tour. It's our way of bringing the party straight to your cooler."
The campaign celebrates HARDY's high-energy style and Outlaw's commitment to memorable fan experiences.
The promotion runs from May 5 to September 2025, or until supplies run out. Fans nationwide can join the hunt at local retailers. For more details, visit OutlawBeer.com. This campaign marks another milestone in Outlaw's bold approach, as the company says it's blending cold brews with country music swagger.
As summer heats up, the latest partnership promises to keep fans buzzing with anticipation.
