Cinnabon has reportedly cut ties with Taylor Frankie Paul. The Secret Lives of Mormon Wives and The Bachelorette star is reeling from abuse allegations against Dakota Mortensen.
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When speaking with TMZ, Cinnabon explained what led to its decision.
"Recent developments and allegations surrounding the lead cast member led us to reassess this collaboration as it no longer aligns with our brand values."
The decision will undoubtedly hit Taylor where it hurts. Partnership deals are often high-value. The fact that Cinnabon is already distancing itself from Taylor could open the floodgates for other brands to follow suit.
In fact, according to TMZ, Taylor's The Secret Lives of Mormon Wives castmates are "pumping the brakes on filming with her." Everyone involved will likely be waiting on the outcome of any impending investigation.
What Is Taylor Frankie Paul Accused Of?
According to a separate TMZ report, Taylor allegedly choked her ex, Dakota, with whom she has a child. The allegations state that Taylor ripped off his necklace, along with grabbing his throat and face. The alleged assault reportedly occurred with the couple's child, Ever, in the room.
"One source says Dakota even called police that night, but the new 'Bachelorette' star convinced him to change his story, and tell cops all was good. She apologized, and even returned to Dakota's home the following night," TMZ reported.
Unfortunately, that altercation wasn't a one-off. Reports have also stated that during a second night of confrontation, Taylor left a scratch on Dakota's neck and threw his phone against a wall.
"We're told a friend of Dakota's saw his neck the next day, and called police," TMZ's report continued. "... responding officers interviewed him, and we're told they also saw proof of his injuries."
Despite the allegations and the fact that The Secret Lives of Mormon Wives cast is looking to hold off filming for the time being, the upcoming season of The Bachelorette, which features Taylor, is set to air next week.
No further details on the allegation, nor the status of The Secret Lives of Mormon Wives have been revealed. We will know more as the situation continues to unfold.
