Cracker Barrel goofed. That is just about the only way to interpret their wrong-headed push to modernize their longtime formula for success. The restaurant chain always relied upon traditional values, food, and comfy-looking decor. Per Whiskey Riff, the top brass is now backpedaling on the controversial campaign to streamline the eatery. Their efforts evidently infuriated customers instead of retaining them and luring new ones.
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According to the outlet, "There was national backlash when they removed the 'old timer' from their iconic logo and going with a much more simple, minimalist look." They nixed the barrel in the logo, too. So what was left was a bland, uninspiring logo that no longer conveyed the Cracker Barrel brand anywhere near as well. The chain is reportedly reviving the former logo. But there were loud gripes about other issues, too.
The New, More Contemporary Ambiance Was Not Welcomed by Patrons
As the outlet put it, Cracker Barrel ditched its "vintage, cozy look and turn[ed] it into a gray, sterile looking place...." Customers were not impressed. What made Cracker Barrel unique and popular was suddenly gutted. They pushed back hard and the execs responded.
