In the highly competitive national television news industry, excellent data are always a boon. That is the Holy Grail that all outlets wish for and do everything they can to earn, maintain, or grow. Data is gold because it tells news outlet executives in precise terms if what they are doing is succeeding and connecting with the public. With that in mind, Fox News just announced that it fared very well to end 2024. The outlet communicated impressive statistics in many key areas of its operation.
Videos by Wide Open Country
Per a press release from the outlet, "FOX News finished 2024 as the top news brand with multiplatform views and minutes while seeing yearly growth across all metrics, according to Comscore." Very promising information for this news channel as the new year gets underway.
Now For A Few Of The Particulars
Fox News Numbers Indicate Their Success
According to information in the press release, "For the year, FOX News Digital secured 41 billion total multiplatform minutes (up 11% vs. 2023), 21.1 billion total multiplatform views (up 5% vs. 2023) and averaged 110.7 million total digital multiplatform unique visitors per month. (In December, FOX News was also the top news brand with multiplatform minutes (3.3 billion) and views (1.7 billion).*"
A Fox News Press Release Claims That CNN Did Not Fare As Well
By comparison, the press release also mentions CNN's data. It states that the other outlet "saw declines" amidst the high-stakes, history-making presidential race. Per Fox News, CNN's numbers went lower in the categories of "multiplatform views (down 4% vs. 2023), minutes (down 3% vs. 2023) and unique visitors (down 7% vs. 2023)."
Fox News Did Well In Other Areas Also
The Outlet's Mobile App, YouTube, And Social Media Experienced Year-Over-Year Growth
The above three areas showed gains in 2024 when compared with data from 2023. In addition, the outlet announced that it "was once again the most engaged brand on social media...."
Comparisons Were Also Made With Fox News Digital Versus CNN.com And NYTimes.com
A comparison was drawn between these three news outlets in the categories of multi-platform total views, multi-platform total minutes, and average total digital multi-platform unique visitors. Fox News Digital emerged second in the first category, second in the second category, and first in the third category.
