A daring test of endurance has taken TikTok by storm, as a hiker by the name of Jordan Keldsen attempted an audacious feat on California's Pacific Crest Trail. Dubbed the "24-24-24 Challenge," Keldsen set out to consume 24 cheeseburgers, drink 24 beers, and hike 24 miles -- all in 24 hours. The grueling endeavor, documented in gripping videos, showcases some serious human willpower pushed to its limits.
Videos by Wide Open Country
Keldsen began his quest at 9 p.m., starting strong with two McDonald's cheeseburgers and two beers in just 30 minutes. By 9 a.m. the next day, he had trekked several miles, downed 12 beers, and eaten four burgers. His early pace raised concerns about his burger consumption, as the clock ticked relentlessly.
Hiker Test of Grit and Gusto
Midway through, Keldsen provided an update while "Mr. Sandman" played in the background. At 2 p.m., he had consumed 16 beers, nine burgers, and covered 15 miles. With only seven hours left, the challenge intensified. Viewers marveled at his one-handed beer-opening skills and infectious zest for life, blending a love for hiking, burgers, and cold brews.
By the 18-beer, 12-burger, 16-mile mark, Keldsen's resolve wavered. Staring into his camera, he warned, "Don't try this... this sucks." Yet, he pressed on, fueled by determination. The hiker conquered the 24-mile trek, climbing over 5,000 feet of elevation, with more than four hours to spare. However, the food and drink portions proved tougher. With 10 burgers left and only three hours remaining, Keldsen admitted defeat on the cheeseburger goal.
"I failed the cheeseburger part, but I made it 24 miles and pounded 24 beers," Keldsen said at 9 p.m. "Last one was a shower beer -- it was amazing." He finished with 15 burgers, falling short but unbowed. "Hike your own hike," he urged. "Embrace the suck, because the cheeseburgers sucked."
Social Media Buzz Ignites Inspiration
Keldsen's valiant effort sparked a frenzy online. TikTok users hailed his audacity, with comments like "Cold McDonald's burgers with lukewarm Coors Light is CRAZY work" and "Excellent use of free will." One user quipped, "My brother asked what I wanted for my 40th birthday, and now I have an idea." Another reflected, "This made me realize I need to start living more."
The challenge echoes other extreme feats, like the "9-9-9 Challenge" at baseball games—nine beers and nine hot dogs over nine innings—or the "18-18-18 Challenge," where a golfer consumed 18 beers and 18 hot dogs in 18 holes. Keldsen's attempt, though incomplete, inspires others to test their limits. Could a marathon of Mission: Impossible films with a beer for every Tom Cruise sprint be next? The possibilities are endless.
