83-year-old Martha Stewart posted a steamy video on social media, with fans having mixed reactions. In an ad for MAC Cosmetics, Stewart shocked fans with a thirst trap that made her look 20 years younger.
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Martha Stewart Thirst Trap Ad Divides Fans
The risqué ad features this TV personality and businesswoman wearing a peach-colored satin robe. She's quite close to the camera as she bites a strawberry and licks honey sensually.
"What gets me in the nude?" Stewart says right after it cuts from the clip of her nibbling a strawberry and saying "Juicy, delicious." She describes the fruit as being freshly picked and best in the hot sun.
Throughout these moments, she's also humming in pleasure, such as when she tastes the honey off the stick. "Makes a mess," she jokes as a winking-face emoji appears on screen.
This MAC promotion seems to connect with the ASMR trend as Stewart gets close up to a microphone while sharpening a MAC lip liner. She then puts on lipstick, and whispers into the two microphones "I'm Martha Stewart, and I only wear MAC."
The reactions from fans online have been divided. While some have commented on how "amazing" she is and how she's an "icon," some have called it "unnecessary."
"This feels illegal," one user wrote. "I think it should be illegal, somebody get me out of here." Another mentioned how "grossed out" they were after watching the video.
On the flip side, some people have loved the suggestive video. "Ummmm I'll have whatever Martha is having," someone commented. A different netizen called the person who thought of this ad "genius or unhinged," despite it working.
Some fans even felt inspired by the promotion. "When I grow up, I want to be Martha," one fan commented. Someone else mentioned how they would be taking notes after saying "I'm trying to thirst trap at 83 like this because what?!"
This ad sprouted from MAC's "I only wear MAC" line, and its website already features the makeup she wore in the video. Both the Prep + Prime Lip and the Sleek Satin Lipstick cost $25, so fans of the thirst trap can wear just what Stewart wore.
