Three new flavors of M&M's hit the stores in April, but there's a catch: Only one of the flavors will stick around and you get to decide which flavor is the winner. The candy brand's second M&M's Flavor Vote campaign pits Crunchy Espresso, Crunchy Raspberry and Crunchy Mint against each other in a sweet contest running until May 25.
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Right now, you can find the three limited edition flavors at selected retailers; starting April 1, the flavors will be available nationwide.
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"Building off the success and popularity of the 2016 M&M's Flavor Vote, we wanted to engage our fans once again by empowering them to help decide the next crunchy flavor of M&M's," said Allison Miazga-Bedrick, brand director at M&M's. "We selected three new decadent flavors we believe our fans will enjoy, as they reflect the on-trend, unique and bold tastes growing in popularity across the U.S."
All three new M&M's flavors are made with dark chocolate and, of course, wrapped in the brand's signature colorful candy shell. The Crunchy Raspberry flavor features a regular rice crisp center, and the Crunchy Espresso and Crunchy Mint varieties feature a cocoa rice crisp center.
" data-instgrm-version="8">There are a few different ways to vote for your favorite. Vote on social media by using one of these hashtags: #VoteCrunchyEspresso, #VoteCrunchyRaspberry, or #VoteCrunchyMint for your favorite flavor, or by uploading a "selfie" and adding stickers representing your favorite flavor. Fans can also text the word "VOTE" to 84444 or simply visit the website at flavorvote.mms.com to cast their vote.
" data-instgrm-version="8">The winner of the 2016 M&M's Flavor Vote was Coffee Nut; M&M's fans submitted over a million votes during the contest.
Fans can purchase and try each new flavor and cast a vote for their favorite once a day until May 25. The results will be announced in August and the winning flavor will be sold for an 18-month period.
