Chocolate giant Nestlé has broken its silence after a bizarre heist saw thousands of KitKat bars vanish in transit across Europe.
Videos by Wide Open Country
Last week, more than 12 tons of KitKat chocolate, totaling over 400,000 bars, were stolen from a truck in Switzerland.
The shipment had been traveling between Italy and Poland when it disappeared.
Nestlé Reacts After Massive KitKat Heist in Europe
As the story gained traction online, Nestlé addressed the situation with a touch of humor.
"We've always encouraged people to have a break with KITKAT - but it seems thieves have taken the message too literally and made a break with more than 12 tonnes of our chocolate," a KitKat spokesperson said.
"Whilst we appreciate the criminals' exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes."
The company also warned that the theft could briefly impact availability.
Nestlé said the incident "may lead to a shortage of KITKATs appearing on shelf, which is why consumers, unfortunately, may struggle to find their favourite chocolates ahead of Easter".
The stolen shipment and vehicle remain missing. However, Nestlé believes the products could surface through unofficial sales channels across Europe.
Each item carries a unique batch code, which may help trace the missing stock.
KitKat Reassures Fans as Incident Goes Viral
Days later, KitKat took to social media to calm concerns over supply.
"We can confirm that 12T of KitKat products were stolen while in transit between our factory in Central Italy and their destination in Poland," KitKat wrote on its official X account.
"We are working closely with local authorities and supply chain partners to investigate. The good news: There are no concerns for consumer safety, and supply is not affected. Thank you."
The unusual theft quickly turned into a viral moment online, sparking memes and widespread discussion.
The brand's social media post alone racked up more than 121 million views.
One user joked using a parody of the classic anti-piracy campaign, writing: "'You wouldn't steal 12T of Kit Kats."
Other brands and users joined in, leaning into the humor and helping turn the strange heist into one of the internet's more unexpected talking points.
