Rock legend Ozzy Osbourne has officially been canned, and in a very literal way.
Videos by Wide Open Country
Edgy canned water brand Liquid Death has unveiled "Infinite Ozzy," a limited-edition iced tea containing the DNA of the Prince of Darkness himself. Just 10 cans exist. Each was personally consumed and signed by Osbourne, then resealed to preserve his genetic material.
The goal? Give fans a shot at cloning the Prince of Darkness. No, really.
"Clone me, you bastards," Osbourne said.
Osbourne and Liquid Death
Each can sells for $450 and is available exclusively through Liquid Death's website. Along with Osbourne's signature, the cans contain traces of his saliva and DNA, offering both a bizarre collector's item and a potential experiment for the distant future.
Liquid Death, known for its over-the-top campaigns and irreverent tone, called the stunt "a once-in-a-lifetime opportunity to own rock's most unholy relic." The brand has previously launched flavored sparkling water, iced teas, and electrolyte drink mixes. But this may be its most outrageous move yet.
Ozzy's Real-Life Mutant DNA
The DNA angle isn't just a gimmick. In 2019, genetic researcher Bill Sullivan described Osbourne as a "genetic mutant" in his book Pleased to Meet Me. Sullivan explained that Osbourne has a unique genetic mutation that helped him tolerate large amounts of alcohol. He also identified gene variants tied to addiction and resilience.
"Maybe now those genes can live on," Liquid Death said in a promotional trailer for the release.
The video, featured on the company's website, imagines the possibilities of cloning Osbourne -- from raising an army of Ozzys to using one as a personal life coach.
Final Performance Nears
The DNA drop comes just ahead of Osbourne's final scheduled concert. On July 5, he will perform at Villa Park in Birmingham, England. The show, titled "Back to the Beginning," includes solo hits and a reunion with Black Sabbath.
Osbourne co-founded Black Sabbath in 1968 and helped pioneer heavy metal with albums like Paranoid and Master of Reality. After being fired in 1979, he launched a solo career with Blizzard of Ozz, eventually selling over 100 million albums across all projects.
He entered the Rock and Roll Hall of Fame with Black Sabbath in 2006 and as a solo artist in 2024.
Now, his legacy might stretch even further. That is, if science (and fans with $450) have anything to say about it.
