Post Malone (Rich Fury / Getty Images)

Post Malone Does SKIMS Underwear Photo Shoot: "It's Very Hard Being This Handsome"

Posty, you rascal! You used to be known for your profusion of tattoos and your music. Now you have ventured fearlessly into the world of men's undergarments! The singer just did a photo shoot for SKIMS underwear (Kim Kardashian's company) that depicted him in form-fitting briefs, loungewear, and tees, per Whiskey Riff. It's a side of Malone we never saw before.

Videos by Wide Open Country

He has gone from banjos to beefcake in one fell swoop! The sensuous snaps were taken outdoors in Utah. With the stunning wilderness as a backdrop, Malone looked just like a country-style frontiersman.

People Are Loving Malone in the SKIMS Ad Campaign

Folks really went wild about Post Malone in the manly SKIMS pics. They breathlessly voiced their excitement on Instagram.

"We love country Posty!"

"The first time I've been influenced by Skims successfully"

"sheeeeeeeeeeeeeeeesh"

"What a morning to be alive" (This one got hundreds of likes.)

"I see you too like camo"

"Was your plan to break the internet cause it worked"

Post Malone Is Excited About It

Per the outlet via GQ, he said this. "I had Skims on, but it was the first time I've ever experienced it. And it was really a lot of fun, it made me feel like a handsome son of a [expletive]." Did he do anything special to enhance his physique before the camera started clicking away? "Just [ate] a lot of fried chicken. I tried to bulk up a little bit. But it didn't work."

He added a few endearingly cheeky remarks. "It's very hard being this handsome. We're just out here. We just did a little fly-fishing. We're going to ride a little bit. They had me holding an ax. That was probably the toughest I've ever felt in my entire life. Just running around the beautiful state of Utah. I wish you could see this right now, it is stunning. This piece of property that they have out here is just absolutely stunning."

He Joked About the Experience

Malone gently poked fun at himself as a new pinup star. "It's terrifying for me. I've never done anything like that. It's like a Sasquatch sighting, essentially, is what it feels like. Everyone's going to call it in to the cops and say, 'We saw Bigfoot out here.' Or, Average-foot. Sorry."

He continued, "Well, hopefully I get a text from a bunch of ladies. I mean, that's the bit. But we'll see."