Now that YETI is synonymous with outdoor gear, you can find many imitations of their iconic coolers and tumblers on the market today. A quick walk down the drinkware aisles in Target or Walmart will definitely lead you right to the imitation section where you can find faux YETI tumblers for much cheaper than the name brand. There's nothing wrong with going the imitation route—especially for the casual outdoorsman or woman. However, if there was one photo you needed to see to convince you of YETI's greatness, this is it.
Videos by Wide Open Country
Posted in October 2015 from
Eric Trager on Facebook, this post has been shared over 107,000 times.
Facebook: Eric Trager
The caption reads: "If you were wondering why YETI is so expensive. Here is your answer. My friends truck went up in flames and there is still ice in his YETI cup."
Some naysayers didn't quite believe the story, but Eric responded with the full scenario in a comment.
"Doug, my neighbor had his truck engine worked on. After the repairs were completed the truck caught on fire while driving down the road. No one was hurt but the truck burned up. When he was inspecting the truck after the fire was put out he discovered the yeti and the ice so he took a few pictures."


